Strongbow Is Offering Londoners Free Tattoos... Of Strongbow

Strongbow Is Offering Londoners Free Tattoos... Of Strongbow

We always thought of Strongbow as the kind of wretched drink you reluctantly order in a wretched pub, when the wretched Doombar's off and the only other option is a wretched Heineken. Well, turns out the brand of sticky orchard fizz is down with the kids, particularly when it comes to the Dark Fruits variation.

Tattoo-loving Londoners may be tempted — especially given the tattoo will be by renowned artist Alice Perrin. There is, however, a catch. It's got to be a Strongbow Dark Fruits tat.

The tattoo-a-thon takes place on 17 and 18 August, with slots available to book here.

Says Emma Sherwood-Smith, Cider Director for Strongbow, "People love Strongbow Dark Fruit so much that they are actually getting it permanently adorned on their bodies — this serves as an epic reminder of how much the brand means to our fans."

The remuneration for agreeing to be a lifelong billboard on legs for the drinks brand? A pint of Strongbow Dark, natch. We need a drink. Make it a Heineken.

Last Updated 10 August 2018